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Language as Commodity: Global Structures, Local Marketplaces
Category: Linguistics | Author: killerengel | (17.03.13)   
Updated: 17.03.2013 - 13:37

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Language as Commodity: Global Structures, Local Marketplaces

Author->Edited by: Peter K. W. Tan and Rani Rubdy
Publisher: Continuum
Publication date: 2008
Number of pages: 228
Format/Quality: Rar->PDF (Excellent)
File Size: 939 KB
Quote:

Let us take you through three attested vignettes. The first is that of a classroom of an independent college in Britain. The pupils are mainly white and they are carefully following the pronunciations of words in Mandarin Chinese. The head teacher, Richard Cairns, has recently made Mandarin Chinese a compulsory subject in this college, and he justifies his decision thus: We in Britain need to face up to this challenge, see it for the trading opportunity that it is, and ensure that our nations children are wellplaced to thrive in this new global reality (BBC 16 January 2006). His is not an isolated view. Another advocate of more Chinese in British schools is Anthony Seldon, master of Wellington College, who says, If current and future generations of children do not have access to lessons in the main Chinese language, this will disadvantage the UK economically and culturally (BBC 27 February 2006). This seems to be the brave new world where languages are learnt to gain economic advantage.


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