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Bridging the Culture Gap: A Practical Guide to International Business Communication
Category: Educational materials (English), English | Author: Kahena | (15.01.14)   

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Bridging the Culture Gap: A Practical Guide to International Business Communication
Author: Penny Carte, Chris Fox
Publisher: Kogan Page
Date: 2nd edition (August 1, 2008)
ISBN: 0749452749
ISBN-13: 978-0749452742
Pages: 202
Format: PDF
Size: 826 Kb
Quote:
As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English.

Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.


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